Gottabet.com, who appear to have money, have put up the ten thousand earth pounds to ‘lighten the mood’.
‘As Jo, Jade or Danielle emerge from the house, we’re offering a reward of £10,000 for anyone who’s smart enough to work out how to sneak a custard (or foam) pie past security tand throw it in the face of one of them. You have to score a direct hit to win!’ says someone or other from Gottabet.
‘If doing it on the night proves impossible, then we’ll award £2,500 if you can do it within a week of the celebrity leaving the house.’
Oh, okay then.