Follow these three easy steps:
– Take picture of self.
– Fiddle on a photoshop thingy.
– Phone a magazine/newspaper/similar publication and ask to speak to their most stupid ads person.
So the fella above convinced some ad types at the Swissy weekly SonntagsZeitung, that this was indeedy an ad of the real kind.
*Looks like they’re using ‘real’ models again*
And it went to press and everything and the guy above charged them £25,000 for the privilege and everything and the SonntagsZeitung feel really silly now and EVERYTHING.
Here’s the full story, and everything.