It’s a bummer, innit? There you are in some not-particularly-tight boxer briefs just pulling on a new pair of Levi’s super-skinny jeans when, just as you get the trews up over your knees, a phone box with a hot guy in it comes busting up out of the floor of your immaculate New York loft-style apartment with Barcelona chairs designed by Mies van der Rohe and everything!
No, it’s not a new Tom Cruise movie (the acting’s way too good); it’s the new advert from Levi’s. And, yes ma’am, those boys are gays!
The ad is in fact one of a pair, the other featuring – wait for it! – a girl coming through the floor. So they’ve done a straight one and a gay one (and yeah, the gays do go off together at the end). Apparently, the nice marketing peoples at Levi’s thought they weren’t spending nearly enough money on marketing to the gays, so they came up with the idea of this dual-ending ad to maximise the production costs and give the gays something all for them very selves.
And we like it and would like you to see it. So here it is. Oh and thanks to the nice Towleroad people for letting us know.