This is Orlando Bloom off-of no lips modelling for the Shiseido‘s UNO hair-care line.
More specifically, it’s for their Fiber Neo hair product, currently available in Japan-land only. As far as we can work out, anyroad.
It’s a very exciting thing.
*grabs hair at front of head and twists in a dolly fashion until a spike is formed; does mirror face; leaves house semi-satisfied*
This gennelman told us this. Thankings.