You’ll recognise the style as that of Mr. Aardman, he of Creature Comforts and Wallace & Gromit (though, obviously, we love CC more than W&G) and will be pleased to know he’s put his world-class plasticine skills to use to launch a campaign to (that’s three ‘to’s in one sentence!) teach everyone what it’s like to have a disability.
Featured characters are…
Tim the tortoise on crutches, Slim the stick-insect with a walking stick and Flash the sausage dog in a wheelchair. And just like Creature Comforts, these Creature Discomfort characters, are based on real-life first-person testimonials from disabled people themselves.
Look out for the critters on bus-stop ads and on telly from January. Or go here to get a sneaky peek.