Who dat? Er, James Marsden. He of wearing them funny glasses-’cause-he-has-magic-eyes in X Men, and also latterly of Hairspray, and also of other things that we haven’t really taken much notice of.
For why? Gap campaign, innit.
Does it make you want to go into The Gap and buy things, let alone a chunky knit? Prolly not. (We do, it must be noted, have a difficult relationship with The Gap. Good for basics, but their track record on being nice to poor people in far-off lands ain’t to silky shiny. Besides, the lighting’s always really bad and if you don’t look hot in the changing room mirrors, it ain’t gonna happen.)