Apparently, having a foul-mouthed (not in a good way), lumpen, drug-taking trout as the mouth-piece for your company is a good thing. If you’re company’s Iceland, purveyors of chilled produce, that is.
For Iceland have signed up Kerry Katona off-of *involuntarily retches* for another year of televisualised over-stretched northern vowels, the kind that literally do strip wallpaper.
‘She’s had her problems, but is great on our adverts,’ said someone
on medication from Iceland.
*pops marketing-style-y bonnet on*
Ooh, but it’s the only way people like us will talk about Iceland-or-similar, so maybe it’s, like, you know, genius or something.