So, Jean Paul Gaultier’s new smelly is called Ma Dame. Gettit? Course you do. Now Ma Dame is another one o’ those androgynous thingymejigs, the kind JPG’s ever-so-fond-of, and Agy Deyn’s the face of it. Seeing as she’s the face of everything else as well, it would be churlish otherwise.
A quote from JPG, if you will:
‘She was a ballerina and biker, so feminine and masculine. It was a mix of my sensibility, and I knew she was completely the one to represent this. It’s my type of woman – at the same time fragile and strong, like a tomboy that is a little androgynous in attitude so, you know, she can cut her hair if she wants.’
Agyness cuts her hair in the ad, see.
Watch the whole thing after the break. We did. We liked. We won’t be buying the smelly, though. That would just be silly.