It’s the ‘Just Say No’ for our generation…

Don't do it, kids. DON'T DO IT!

And we all know how well that worked!

(For those who were too fucked up/not withinside Her Majesty’s United Kindgdom of Britain at the time, ‘Just Say No’ was an ’80s anti-drugs campaign fronted by the cast of iconic kids telly show Grange Hill, in which they sang a frankly terrible song urging kids [ie. their contemporaries] not to take drugs. It was called ‘Just Say No’. It went down as well as a used condom in a Papal toilet.)

So what have Grazia magazine done? Decided to jump on the knife-crime bandwagon and launch a ‘Lives for Knives’ campaign simply urging the young ‘n’ misunderstood youth of Britain to stop stabbing each other to death. ‘Cause the kids running around inner city estates – knife in one hand, a whole load of anger in the other – are going to listen to what a bunch of middle class adults with swollen cankles in last season’s Miu Miu are telling them. And can you just imagine the features meeting in which they decided this little gem?

Anyway, Grazia have pulled in – for this particular campaign du cynic – t-shirt copier designer Henry Holland. That’s his clobber up there. And – ironically considering the latter – Katherine Hamnett’s also got involved (but really ought to know better). Ditto Sophia Kokosalaki, who’s also on board.

*is about to stab someone; sees Lisa, 24, Asda checkout girl from Hull wearing a Lives Not Knives t-shirt; sees the light; becomes a whole new person; gets a job presenting Songs of Praise*

Ooh, bit o’ nostalgia, people – Grange Hill’s ‘Just Say No’ song is after the jump. How fun.

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7 comments to “It’s the ‘Just Say No’ for our generation…”

  1. I fucking HATE Grazia magazine and everything it stands for. I see a girl reading it and I just want to punch her, the retarded cunt.

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  2. This is actually pretty disgusting, don’t you think? Cynically abusing a serious problem amongst a very specific demographic to increase sales of their middle class magazine… Cunts.

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  3. And lets not forget that according to rumour, the cast of Grange Hill were apparently coked off their nuts whilst filming the video for ‘Just Say No’. Oh the irony. Pretty funny, though.
    But yes, I agree, this is a pretty low thing of Grazia to do. And let’s not think for one second it’s got anything to do with cutting knife crime.

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  4. Very bad, very cynical, very thoughtless, and ultimately very ineffective. But just so long as Grazia makes some money out of it.

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  5. Phil Redmond. Grange Hill…. to Hollyoaks. What went wrong?

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  6. So doesn’t work. The very word Grazia makes me want to go out and stab people.

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  7. Is it me or does that t-shirt say Lives Lnot Lknives. That doesn’t make any sense.

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