So it’s getting frankly money-inside-envelope levels of airplay on the radio, but we hadn’t until this dolly moment seen the video for ‘Changes’, William Young’s new single-ette. Emphasis on the ‘ette’.
It has him withinside this year’s Hoxton summer uniform – cheque cowboy shirt with effortlessly-my-arse rolled up sleeves ‘n’ shabby denim; there’s a cow and a petrol station; a cottage; a brief topless scene; an outfit change; some weather followed by wett-age; and c) and d). We know not what it means. We may have deciphered what it means only our attention span’s a bit…… ooh, something shiny!