There really is never – never ever ever ever – an excuse for bad design. Ever. Margaret Thatcher naturally would’ve let ’em stick a prefab in Buck House gardens for a quick buck, but ding-dong that witch is almost out of our lives and the legacy of construction based on who you know rather than is it any good should be long gone. And yes, that was just an excuse to say ‘ding-dong’. Naturally we now have the heinous problem of Boris Johnson regulating London architecture so we may as well have Basil Brush at the helm (this is going somewhere, by the way), but ding-dong that one should be out of our lives in three years. And yes, that was just an excuse to say ‘ding-dong’. And ‘heinous’.
Our point? You can have a budget hotel without it looking like the work experience shat out the design. We give you Exhibit A: CitizenM, the first of a series of hotels by, well, CitizenM recently opened at Amsterdam’s Schipol Airport. And it’s lovely.
The concept behind CitizenM is to ditch all unnecessary costs and provide luxury on a budget. Each room is built off site, then stacked like shipping containers to form the hotel. It just so happens the design is clean and sophisticated, but you don’t have to pay through your snout to afford it – rooms start at 68 Euros a night.
The second CitizenM, near Amsterdam’s World Trade Centre, is close to finishing. More are planned for London, Glasgow, Barcelona, Berlin, Paris, Milan, to name a few. International domination of the budget market’s damned near a given.