H&M off-of never knowlingly not collaborating with someone, have signed on the dotted line with Matthew Williamson, a man who has been called, amongst other things, ‘boho king’, ‘Mancunian’ and ‘homosexual’.
He’s also a jolly nice chap in a ‘tache, and he’s now gonna do-dee-do a ‘cheap-chic’ line, as these things have come to be known, for H&M. Some loser somewhere’s already started queueing down the Long Acre branch.
Here’s a quote from Matthew:
‘I love the fact that H&M have created a new phenomenon in fashion through the pioneering concept of collaborating with high-end designers to create one-off, limited edition, capsule collections.’
Here’s a quote from an H&M-y person:
‘Matthew has such a good eye and a way for working with prints that he mixes up in a new way. When he combines these things, you get a very contemporary London look.’
Ooh, get the London look…