As Englishmen we have waived licencing rights to our language to Australians and Americans (you use our language which took centuries of research and development, completely free of charge – can you imagine Microsoft doing that? Hmmm?) but we feel a line must be drawn in the sand when it comes to purloining our bum cracks.
You see, displaying the top of the arse (note spelling) is a wholly British tradition which comes down to us across the centuries. Builders do it, Alexander McQueen made it a fashion statement and now Armani Exchange (where we have literally never found a single item of clothing we would consider wearing: literally!) have decided they’ll just go and nick it and put it in their new advertising campaign.
Jump the jump for another example of flagrant, fragrant copyright infringement…
The bum cleavage - a British invention - has reached Armani Exchange!,