It looks like Abercrombie & Fitch, it feels like Abercrombie & Fitch and it even smells like Abercrombie & Fitch (the shops are even dark and nightclubby and over-run with Stepford Dudes like Abercrombie & Fitch) but it’s called Hollister. What the…?
Don’t worry, it’s actually Abercrombie & Fitch. Only cheaper.
We fingered the goods in Las Vegas and found it to be safe, predictable, gay friendly and, you know, OK. Even though we’re thinking the whole A&F thing has become a bit tired and played out, but that’s just us…
Now Hollister has started to spread its dirty seed by opening a store in New York. City. Whoop-di-do etc. Right? Look at their ‘Californian surf bore arrives in NYC’ ad here.