Is it us, or is the new Levi’s campaign a bit creepy? Clue: it’s not us.

Get a fricking haircut

Pitched somewhere between The Bible and the Hitler Youth, Levi’s new campaign is leaving a very funny taste in our mouths. And not in a good way!

First of all can we look at this picture? Do you want to be him? No! You want to be Nick Kamen stripping down to crisp white boxers to the strains of Marvin Gaye, that’s who you want to be. Not some dirty freak with a bad mouth.

Secondement, the whole ‘I am the new American pioneer’ bollocks. ‘Bruises heal’ – what, is there a fight on? ‘Stink is good’. Erm, exqueeze us but it’s not. ‘Apathy is death’. Sounds like the old AIDS ‘Silence = Death’ campaign. Still, any bandwagon is a good bandwagon, right?

‘There is a better tomorrow,’ apparently. ‘Look across the plains and mountains.’ Oh, shut up! As if anyone lives near plains and mountains. ‘And see America’s eternal promise… Go forth with me.’

Tell you what. You go forth. We’ll stay here and finish these drinks. Aaaaaassshole. 

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5 comments to “Is it us, or is the new Levi’s campaign a bit creepy? Clue: it’s not us.”

  1. Actually, the reason you don’t like this campaign is because it’s for Americans not Brits. We have a different sensibility from you…not surprising since an ocean separates us. This campaign won’t run in Europe…and it will be appreciated in America.

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  2. Hmmm, as I look closely I don’t see a bad mouth, I see dirt around his mouth and a bit of sweat, but his teeth are fine.
    As to Bruises heal, you don’t have to be in a fight to get bruises, work a real job where you do manual labor and you’ll find that there are bruises on you somewhere at the end of the day. I have broken bones in both of my feet at rough jobs.
    As to Stink being good, yeah, it is, it means you’ve done something besides sit on your arse all day. Stink washes off, so it Is good.
    Apathy Is death. Find yourself with nothing and proceed to do nothing and you will die. Find yourself with nothing and work a bit and you may get somewhere. Do nothing and you waste away.
    Well, enjoy being a plonk twit. I’ll wander across a vast land and make something.

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