Cock sells. It says so in the bible.
And whilst we question *pops on Sherlock Holmes style bonnet and a nice brogue to finish the look* just how oblivious to the real life front bottom the 1st Endurance ladies are/were/are in this ad of theirs (ads go through quite a few checking stages before going to print, right? Just a hunch) and whether this is a mere ploy (ploy? Wha? Cha? Ka?) to get it noticed (it worked! Hooray!), we don’t actually give a fiddle-di-dee. For as they taught us in Sunday School, when you’re selling supplements to make you go faster, longer, harder, always go for the cock. It’s a sure thing, said Rev. And being a precocious lot we understood him perfectly.
So, right, like, yeah. The un-Karened bit is after the jaunty little break. And in close-up. Aren’t we kind. Rhetorical question.