Would you like to see this man’s X? It’s a simple yes/no question.

It’s a shame that Uncle Calvin (who probably has nothing whatsoever to do with these knick-knacks by now) has chosen the international body language for shit singers with straightened hair, Pilsbury Do-boy faces and Diet Coke complexions to promotionalise his new range of gentleman’s intimates. Yes, the X Factor crossed-armed X thing is the gesture of choice for his the new X panties.

At least these guys are in their undies though, right. Not that you’d want to see most of the X Factor lot in their undies. Except for maybe Olly Murs. Oh, here he is.

See the full-length video (less than two minutes, even your attention span can cope with that) over the jump…