So, when he’s not pretending to be working class and using words like ‘pukka’, Jamie Oliver is actually quite a well-meaning kind of character.
Take the campaign to make Britain’s school dinners better: he had to face down the wobbling classes passing burgers through the fences of their kids’ schools so intent were they that their children shouldn’t have to eat anything so gay as a piece of lettuce. He had to face down dinner ladies (that’s school cooks) whose knowledge of nutrition began and ended at the greatest hits of Cadbury’s. He even went and got the Prime Minister to increase the amount of money schools could spend on food in the hope they might not spend it on deep-fried pizzas.
Now, he’s in Huntingdon, U.S and A. The Unhealthiest Town in America. Therefore the world. And he’s trying the same thing there: trying to get them to move away from the deep fried and towards the fresh.
The video over the jump makes it look like pretty compelling stuff…