Magazine folk aren’t the most daring of creatures. The first rule – now that magazines are essentially your mum’s Kays catalogue circa 1978 – is don’t do anything unless everyone else is doing the exact same thing.
It’s why every May you will have a swimsuit shoot and seventeen pages of strappy gladiator sandals/corky wedges/the nautical look and every June advice on not getting sunburnt (essentially ‘put some sunscreen on’ but there’s no reason that can’t go over four pages).
It’s also why, every time a celebrity gets knocked up, some bright spark at a features meeting will say, ‘I know! Why don’t we get her to do a Demi?’
How about because it’s been done by photographers far better than you can afford with celebrities far bigger than would agree to go naked in your magazine?
Or how about nobody needs to see that?