It’s the new smell from Chanel. All of Manhattan is a-buzz.

Well aren't thee fancy.

On a scale of one to bumming, new smells excite us this much.

And the new Chanel smell – Bleu de Chanel – is its first men’s fragrance for the mens since 1837 (workie’s being used as a medicine ball and apparently can’t do two things at once) and it is based on one of its scents from the 1930s. Lazy, much?

What we love about it most so far is the bottle. If you’re from Manchester, you might pronounce that ‘bockle’.

What we find most interesting is the transformation of the face of Bleu de Chanel, Gaspard Ulliel. Try pronouncing that with your mouth full. Or even gargling.

Here he is *points north* in the ads for Bleu de Chanel, as photographed by Jean-Baptiste Mondino. All hair and no knickers.

And here is he *points at ‘continues’ button* as not photographed by Jean-Baptiste Mondino, all hair off-of a northern soap. All of it. 
The 'before' bit...

There’s even a little video thing. Directed by Martin Scorsese (such a coup for a little-heard-of brand). This is the snippette before the storm.

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8 comments to “It’s the new smell from Chanel. All of Manhattan is a-buzz.”

  1. Tom Cruising

    Who is Gaspard Ulliel?

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  2. Antony Simpson

    i have been a slave , A SLAVE i tell you, to Chanel Pour Monsieur for 30 years now. in fact everyone at Chanel associates me with that fragrance, that ubiquitous am I. so i don’t need a change thanks everso…. but you could give me a hint what it niffs like. pretty please.

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  3. Champagne for Lulu

    Oh Antony, I do like a bit of Pour Monsieur. I tend to want to bum men wearing Pour Monsieur. Might I want to bum you?

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  4. Antony Simpson

    almost definitely Lulu. i’m quite a catch.

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  5. Champagne for Lulu

    *packs an overnight bag*

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  6. Antony Simpson

    bring vodka.

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  7. Fan

    Bottle has an amazing magnetic cap. Other than that, I’m not a fan of the fragrance. I’ll stick to ALLURE. However, I do adore all things Coco and Chanel

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  8. Mike

    Have Lu and ‘Tony gone off to their own private chat room then?

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