OK, so we only got about three minutes in before we started to feel they were over-estimating our interest, but hats and other garments off to the W Hotel people for thinking up this extended ad-fomercial-type thing to promote the up ‘n’ coming new W in London’s glittering Leicester (pron: Less-tah) Square (pron: Skw-air).
Helena is a snippy photographer, David Gandy is just going about his beautiful business when she spies him and starts snapping. He wants her to delete the photos, for no reason we can work out apart from perhaps the fact that he has an exclusive contract with D&G and they would tan his backside if they saw him moonlighting, even for Helena… and, you see. You’ve had enough already, haven’t you?
If you haven’t (and that must mean you can read really long books like Proust and Diana Ross’s Secrets of a Sparrow), you might want to watch the maxi-version over the jump…httpv://www.youtube.com/watch?v=EVX2nEEBQrM&feature=player_embedded