Oh, look! A 12-minute ad for the new London W Hotel starring Helena and our best ever boyfriend (who we notice now has a really wide mouth…)


OK, so we only got about three minutes in before we started to feel they were over-estimating our interest, but hats and other garments off to the W Hotel people for thinking up this extended ad-fomercial-type thing to promote the up ‘n’ coming new W in London’s glittering Leicester (pron: Less-tah) Square (pron: Skw-air).

Helena is a snippy photographer, David Gandy is just going about his beautiful business when she spies him and starts snapping. He wants her to delete the photos, for no reason we can work out apart from perhaps the fact that he has an exclusive contract with D&G and they would tan his backside if they saw him moonlighting, even for Helena… and, you see. You’ve had enough already, haven’t you?

If you haven’t (and that must mean you can read really long books like Proust and Diana Ross’s Secrets of a Sparrow), you might want to watch the maxi-version over the jump…httpv://www.youtube.com/watch?v=EVX2nEEBQrM&feature=player_embedded

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3 comments to “Oh, look! A 12-minute ad for the new London W Hotel starring Helena and our best ever boyfriend (who we notice now has a really wide mouth…)”

  1. Just a rather long advertorial for Helena and David. I heard the latter wants to get into moving pictures, so figures.

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  2. Oh it stopped working. Did it stop working for you? It was working, then it wasn’t.
    Anyway, I hear it drags on a bit.

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  3. What a load of crap. You can imagine some wanky creatives jizzing up the walls for days about this twatbonanza.

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