These are sportspeople who punch five shades of the dark brown stuff out of each other for ready money. Hello!
As part of the ritual of punching the poop-poop-pe-doos out of one another, there is such a process as the ‘weigh-in’ (pron. ‘way in’) Where they get weighed. In. Weight-wise.
‘Hold it right there. Take it back a bit,’ said Stefanie Gabbana one evening over whelks at Gold, the D&G restaurant in London’s glittering Milano. ‘Why don’t we put on the weigh-in… in our store! We get to see boys in pants, they get their pictures in the paper. Everyone’s a winner and that’s a fact.’
So, that’s what this is: the picture in the paper. See! It was a good idea. He doesn’t just invent belt buckles you know!