No Apple launch would be complete without all those newspaper stories about shortages and how they can’t make them quick enough and how you’ll never get one… Are we not hip to this by now?


Now we love shiny lovely things as much as the next gay, and we sometimes enjoy a marketing wheeze but is not everyone tired of the old ‘stocks running out’ bollocks we get with the launch of every new Apple product? Hmmm?

There are only three possible truths behind this hardy perennial: 1). The merchandising department at Apple are useless and never predict how many units are going to be required. 2). They need to look into bigger, more efficient factories to turn the shit out. Or 3). It’s all marketing bollocks to make us want the stuff even more than we already do because of an artificially manufactured scarceness. And it’s marketing bollocks that the newspapers seem more than happy to join in with every single time. Not hip to it yet, guys? Or just keeping the advertisers happy?

Well, we don’t want to have to work that hard in order to hand over our money. We don’t want to have to prove we are worthy or well-connected or have an assistant ‘on it’ 24 hours a day in order to buy a product available for ready cash. When you’re ready to sell it to us, we may or may not buy it. And that is our level of commitment to the iPad 2, take it or leave it.

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One comment to “No Apple launch would be complete without all those newspaper stories about shortages and how they can’t make them quick enough and how you’ll never get one… Are we not hip to this by now?”

  1. It’s like the 12 tasks of Asterix just to get them to take your £500, isn’t it?

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