It being a fake ad that is currently appearing in W magazine, a magazine that is not shit like lots of other magazines.
It is one of nine phony ads that appear throughout the magazine, as photographed by Steven Meisel, featuring a who’s who of popular culture. Which is not only true, but sounds like a sentence straight out of a press release.
The who’s who, which isn’t so much a who’s who as a who-they-could-get, features Linda Evangelista, Aunty Joan Rivers, and Petra Ecclestone. Rastamouse was otherwise engaged.
It is a clever idea, quite nicely done.
We're showing it this way and that way, because we can.,