Someone got paid £40million for this.

Diet Coke – the fizzy drink for girly girls – has unveiled a teaser for its new advert starring its new *checks notes* ‘hunk’.

The hunk is Andrew Cooper. So far, so bummable.

The company getting paid £40million for Diet Coke’s pan-European campaign is called BETC, which is just a bunch of letters in anyone’s book. For 40 million of Her Majesty’s golden coins they decided to rehash the same old bollocks Diet Coke has been doing for the last 20 years. The only difference this time round is that they ordered an Addy Lee and swished over to Primrose Hill for the shoot while holding on to their Starbucks with HSBC written all over it for sheer life.

Blue sky thinking, people. Blue sky thinking…

 

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