On a scale of one to bumming, new smells excite us this much.

And the new Chanel smell - Bleu de Chanel - is its first men’s fragrance for the mens since 1837 (workie’s being used as a medicine ball and apparently can’t do two things at once) and it is based on one of its scents from the 1930s. Lazy, much?

What we love about it most so far is the bottle. If you’re from Manchester, you might pronounce that ‘bockle’.

What we find most interesting is the transformation of the face of Bleu de Chanel, Gaspard Ulliel. Try pronouncing that with your mouth full. Or even gargling.

Here he is *points north* in the ads for Bleu de Chanel, as photographed by Jean-Baptiste Mondino. All hair and no knickers.

And here is he *points at ‘continues’ button* as not photographed by Jean-Baptiste Mondino, all hair off-of a northern soap. All of it.  Continues…